Currently browsing Arj Selvam
The For-Tomorrow team will be present at the following upcoming events.
Sydney Rosemount Fashion Festival: 17th-22st August – Featuring Friedrich Gray, Fernando Frisoni and Saint Augustine Academy
Brisbane Chronicles of Never Sale: 28th-29th August
Perth Avant Garde Runway: 7th September – Featuring ARJ SELVAM
Perth Fashion Festival: 7th-14th September
Images below are part of the Avant Garde promo.
STYLEAID is a global fashion event originating on the West Coast of the US nineteen years ago and making its Australian debut three years later in Melbourne.
STYLEAID has become Perth’s opportunity to join the worldwide force of fashion fund-raisers fighting HIV and AIDS. Initially the event was conceived in the hope of raising funds to assist with the education, prevention, care, support aims and the objectives of the West Australian AIDS Council but has since evolved to become one of the biggest events on Perth’s social calendar.
Images by: For-Tomorrow Perth Contingent via Mitchell McLennan Photography
STYLEAID is a global fashion event originating on the West Coast of the US nineteen years ago and making its Australian debut three years later in Melbourne.
STYLEAID has become Perth’s opportunity to join the worldwide force of fashion fund-raisers fighting HIV and AIDS. Initially the event was conceived in the hope of raising funds to assist with the education, prevention, care, support aims and the objectives of the West Australian AIDS Council but has since evolved to become one of the biggest events on Perth’s social calendar.
Images by: For-Tomorrow Perth Contingent
Runway images/video: Coming soon
Source: The West Australian
Images: For-Tomorrow
If there’s a local designer who proves you don’t need to follow the conventional route into the fashion industry to be successful, then Arj Selvam is it.
For a start, he is not design-school trained. A University of WA engineering and commerce graduate, he is entirely self-taught.
“After I graduated I worked in the mines for about a month before I realised I hated it,” he laughs.
“I knew I was going to be destined for something else.
“In my final year at uni I had already started looking into the fashion side of things, just researching and drawing, and in my first year out of uni it all started to happen.
“I’d been interested in fashion for as long as I can remember but I just hadn’t thought it was feasible after a six-year degree to turn around and do a complete career 180.”
But that’s exactly what he did.
Selvam’s lack of formal training has in no way prevented his directional menswear (and small capsule range of womenswear) from sparking the interest of international buyers, nor has it prevented him from securing the finest materials and some of the best Australian pattern-makers in the business to get his label off the ground.
“I literally got a sewing machine, bits of fabric from here and there and started making really simple garments,” Selvam explains of his label’s beginnings.
“I didn’t plan to start a fully fledged label; initially it was just a T-shirt idea. But I just thought, ‘well, if I’m going to do this, I might as well do it properly’.
The dawning of a barren landscape.
The ruffles in the leaves of the eucalyptus.
The dirt of an arid land.
The measure of emptiness.
The pursuit of an ideal tangent.
This is the Black Stump.
Photography – Rupert Tapper @ DLM
Hair and Makeup – Sinden Dean @ DLM
Models – Felix and Emily @ Priscillas
Styling – Arj Selvam
Design – Samuel Willett
Please email if you require any further information regarding this range.
The next instalment from ARJ SELVAM is titled “Black Stump”.
Drawing inspiration from the Australian landscape, ARJ SELVAM applies this ground-breaking concept to an avant-garde aesthetic never before seen on an international level.
The collection features luxurious Australian materials, custom hardware, sharp tailoring and the introduction of womenswear and accessories.
Photography – Rupert Tapper @ DLM
Hair and Makeup – Sinden Dean @ DLM
Models – Felix and Emily @ Priscillas
Styling – Arj Selvam
Design – Samuel Willett
For-Tomorrow in-house productions presents the new ARJ SELVAM website, please click below to be redirected.
Over the past few weeks the blog has been relatively quiet but from this weekend onwards we’re back into the swing of things for 2010, so stay tuned.
Song for the Mute, Arj Selvam and Saint Augustine Academy shop catalogues have all been launched this week.
As previously mentioned Arj is from Perth and these are his product shots, which is a continuation of this post: http://www.f-t.com.au/blog/2009/10/arj-selvam/
Holding Degrees in Engineering and Business, Arj Selvam (based in Perth) made the decision in his honours year to develop an Australian menswear label that focused on minimalistic design approach, while paying close attention to choice of fabric and fit. This is his debut range titled 1.618. A concise collection consisting mostly of basics in a muted color palette.
We look forward to seeing this collection in person in the coming weeks.
Campaign shots below.
