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Beloved local label Saint Augustine Academy is calling it quits at the end of this season. Founder and designer Alvin Manalo, who championed among other things, dressing Aussie men who weren’t rugby players, had this to say about the sad closure of rock and roll’s favourite sartorial destination.

It’s been nearly 9 years. 15 collections. 10 countries.

I’ve met and dressed countless of our heroes. The Drums, The Horrors, Interpol, Black Lips and Nick Cave for God’s sake!

What they don’t tell you and what you can’t prepare yourself for is how hard this game really is. When you’re small, independent and don’t have all the resources in the world; it feels like a million full time jobs rolled into one. Production Manager, Fabric and Accessories Sourcer, Store Manager, Merchandise Planner, Store Buyer, Wholesale Account Executive, Graphic Designer, Photo Retoucher, Event Manager, Interior Decorator, Stylist, Shoot Co-ordinator, Dispatcher, and Money Chaser. Designing takes up maybe 10% of what actually happens in the scheme of things.

Burn out was imminent. It’s time to take a break.

The lease on our Bourke St store has ended and it’s been hard getting the right space and location right for the next phase of Saint Augustine Academy retail, which of course we bank on for production numbers. We are taking this junction as an opportunity to take a hiatus to re-evaluate our internal organisation and make it more robust and efficient.

In the mean time I am also taking time to take advantage of different creative opportunities and projects that I have not had time for whilst running SAA full time. I am travelling to explore new artisans and manufacturers in the U.S., Peru and Argentina. I am strengthening contacts and networks in New York, London and Stockholm. I am going to life drawing classes. And finally, I am picking up that dusty old guitar.

Thank you immensely for your support all these years, and please know that the next phase of the project is just around the corner.

Much love,
Alvin.



Song for the Mute have come a long way since their inception only one year ago, the label by Melvin Tanaya and Lyna Ty (pictured below) has gone from strength to strength. Firstly, securing Polish model Pawel Bednarek for their Autumn/Winter ’11 campaign and lookbook, Bednarek has graced editorials by Dazed and Confused. They were then announced as L’Oreal Melbourne Fashion Festival Designer Award finalists chosen by Vogue Australia’s editor-in-chief Kirstie Clements, Myer, David Jones and last year’s winner Dion Lee. Following this Parisian Showroom Romeo will now represent the label within the European market starting with Paris Menswear Fashion Week in January.

The collection below titled ‘Milieu’ is roughly based around Lyna’s late grandmother whom supported and encouraged her to pursue her passion in designing. ‘Milieu’ which means the ‘middle’ or the ‘core’ is Lyna’s attempt to communicate her voice and feelings, how she feels, her mood and what she is experiencing and/or has experienced. This all adds significantly to the development of their concepts. To be able to portray these emotions through the form of clothing requires Lyna to develop new shapes, styles and new ways of making garments. Keeping this concept in mind, this season is more about the process of merging construction and new shapes to heighten the natural qualities of the fabric within the collection.

With the second winter range showing in Paris in January, ‘Milieu’ will be expanding out to 75-85 pieces of which For-Tomorrow will be present during the collection showing in Paris, further images of the Northern Hemisphere + Showroom are to be expected on the 20th January 2011.


For all enquiries: info@f-t.com.au

The dawning of a barren landscape.
The ruffles in the leaves of the eucalyptus.
The dirt of an arid land.
The measure of emptiness.
The pursuit of an ideal tangent.
This is the Black Stump.

Photography – Rupert Tapper @ DLM
Hair and Makeup – Sinden Dean @ DLM
Models – Felix and Emily @ Priscillas
Styling – Arj Selvam
Design – Samuel Willett


Please email if you require any further information regarding this range.




The next instalment from ARJ SELVAM is titled “Black Stump”.

Drawing inspiration from the Australian landscape, ARJ SELVAM applies this ground-breaking concept to an avant-garde aesthetic never before seen on an international level.

The collection features luxurious Australian materials, custom hardware, sharp tailoring and the introduction of womenswear and accessories.

Photography – Rupert Tapper @ DLM
Hair and Makeup – Sinden Dean @ DLM
Models – Felix and Emily @ Priscillas
Styling – Arj Selvam
Design – Samuel Willett




Sydney based Bassike, expanding into a broader wardrobe, far from their basics ranges of previous years.



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