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Dion Lee is releasing a new collection, separate from his mainline it is called Line II. It is a collection of more wearable simple/soft tailoring, however it is not to be confused with a ‘diffusion’.

Further to the Dion Lee photos posted earlier in the week, here are the official lookbook scans via

Image Source:

Designers featured: Featuring: Dion Lee, Ellery, Friedrich Gray, Gail Sorronda, Konstantina Mittas, Lui Hon, Romance Was Born, Saint Augustine Academy, Seventh Wonderland, Stolen Girlfriends Club and Therese Rawsthorne. There are very few mens looks, of which one Lui Hon look was in with Friedrich Gray and visa vera.

Filmed on Saturday 28th August 2010 at 8:30pm, by For-Tomorrow.

An excellent and indepth interview with Dion Lee via Woolmark.

For the girls out there:

Dion Lee – Pop Up Shop

Featuring Autumn Winter 2010. Pre collection 2010 and one off samples.

2a. 2 – 16 Glenmore Rd – The Intersection – Paddington

Dates: thursday 10 june – sunday 27 june

Opening Hours: thursday 10am-7pm, friday 10am-6pm, saturday 10am-6pm, sunday 11am-5pm

12 Apr 2010 | By: For-Tomorrow | Dion Lee, For-Tomorrow Media
9 Comments | Leave A Comment

It has been recently publicised that up and coming Australian womenwear designer Dion Lee (winner of the recent L’Oreal Melbourne Fashion Festival Designer Award 2010) will be selling his upcoming S/S 2010/11 collection to Australian department store David Jones. This is an interesting debate of whether a designer has sacrificed the image of the brand in the case of adding more dollars in the bank account or has this become a more acceptable trend in recent years?

The arguments raised in this situation can be interpreted in a few ways. Does the rigid terms and conditions posed by department stores improve the brand’s efficiency and organisation or does it ultimately swallow small up and coming brands due to the corporate nature of the account and hefty contracts?

Australian brands that have taken this route and failed include Thousand Reasons (now Tuesday Night Band Practice) and Hem & Haw (now Malmo). On a side note, brands that have developed diffusion lines for David Jones include Chronicles of Never (Black Noise White Rain) and Josh Goot (Goot).

However, on a positive note if perfected well, this opportunity can increase the brand’s awareness, sales and perhaps lead to an increase in future accounts. Please comment below, we would like to hear your thoughts on the issue.

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