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As Summer 2010/11 wraps up we are looking towards A/W 2011 of which the buying season starts next month and A/W pre-ordering opens up.
We hope that you’ve enjoyed the Summer 2010/11 coverage and are looking forward to some very special labels in the works at For-Tomorrow.
For-Tomorrow will also be hiring a domestic assistant as we shift our interests offshore, please contact us by Friday 3rd September.
For this week only Melbourne Central will host the Josh Goot pop up store on level 2.
With pieces from the A/W 09 collection, the unique sale is set to verge more on an exhibition than rummage sale with the entire production themed and styled to precision!
Previous season Josh Goot and Goot stock available at up to 70% off – this is a sale not to be missed!
Open today until the 5th of September
Melbourne Central, Shop 210, Level 2, 211 LaTrobe Street, Melbourne
The For-Tomorrow team will be present at the following upcoming events.
Sydney Rosemount Fashion Festival: 17th-22st August – Featuring Friedrich Gray, Fernando Frisoni and Saint Augustine Academy
Brisbane Chronicles of Never Sale: 28th-29th August
Perth Avant Garde Runway: 7th September – Featuring ARJ SELVAM
Perth Fashion Festival: 7th-14th September
Images below are part of the Avant Garde promo.
The Claude Maus Flagship Store in Melbourne launched their Northern Hemisphere range last week, of which most of the garments pictured below have been or are currently stocked on the For-Tomorrow Online Store.
Unfortunately we were not able to attend and as such, images care of Style Melbourne.
Enquiries: info@f-t.com.au
For those in Sydney next week: Now in its 14th year, Sydney Design’s dynamic city-wide program in 2010 is packed with more than 70 events and activities, exploring the theme ‘tell us a story’.
http://www.sydneydesign.com.au/2010/
Source: The West Australian
Images: For-Tomorrow
If there’s a local designer who proves you don’t need to follow the conventional route into the fashion industry to be successful, then Arj Selvam is it.
For a start, he is not design-school trained. A University of WA engineering and commerce graduate, he is entirely self-taught.
“After I graduated I worked in the mines for about a month before I realised I hated it,” he laughs.
“I knew I was going to be destined for something else.
“In my final year at uni I had already started looking into the fashion side of things, just researching and drawing, and in my first year out of uni it all started to happen.
“I’d been interested in fashion for as long as I can remember but I just hadn’t thought it was feasible after a six-year degree to turn around and do a complete career 180.”
But that’s exactly what he did.
Selvam’s lack of formal training has in no way prevented his directional menswear (and small capsule range of womenswear) from sparking the interest of international buyers, nor has it prevented him from securing the finest materials and some of the best Australian pattern-makers in the business to get his label off the ground.
“I literally got a sewing machine, bits of fabric from here and there and started making really simple garments,” Selvam explains of his label’s beginnings.
“I didn’t plan to start a fully fledged label; initially it was just a T-shirt idea. But I just thought, ‘well, if I’m going to do this, I might as well do it properly’.
Tracking back a season from the A/W 2010/11 post, here are some Out-Takes from S/S 2010 (Northern Hemisphere).
An interesting article lifted from the Sunday Magazine.
Click below to read full article.
Via Dazed Digital – 08/06/2010
Graz Mulcahy might be a Modular DJ but he’s better known for his range of sunglasses. He started his accessory career by making sunglasses with a business partner, using the moniker AM. Shortly afterwards, fellow Aussie label Ksubi launched a sunglasses line and Mulcahy was drafted to give it the same edge he had injected into AM. Having worked with and for with other creatives, including Chronicles of Never, Graz soon realised he had the skills and experience to go at it alone. Graz suglasses were born, and the brand have slowly started making waves in the US and Europe.
What country would you say is your biggest concentration of stores?
Graz Mulcahy: I don’t know if I have a specific country, although France seems to have the most flourishing market for eyewear. They have lots of optical stores that are into selling independent brands rather than the cheap overproduced stuff out there. Europe seems like the last frontier for sunglasses in the sense that Europeans have taste and are willing to spend money on what they like.
How did the idea for a sunglass company come about?
Graz Mulcahy: Well in the beginning my partner and I who I formed AM with both thought that there were no good sunglasses at the time and it was almost a joke at first and then it kind of started from there. We tracked down this consultant and had to beg, borrow and steal to get it going, and then we got ripped off by the consultant.
What did you do after getting your money taken by the consultant?
Graz Mulcahy: We finally forced the guy to give us the contact in China and I saved up and travelled to China and ended up in various villages trying to figure out the manufacturing process. For a guy like me coming from a place where there were no traffic lights, it was just completely wild trying to navigate through these villages in China. It was a deep end kind of thing.
Was it easy once you found the manufacturer?
Graz Mulcahy: God no, in the beginning the sunglasses were just stick figures. They were making squares and we were telling the makers where to cut out the part for the nose. The first ones were so different though that people just liked them.
After AM and starting up Ksubi’s Eyewear did starting Graz Eyewear come naturally to you?
Graz Mulcahy: Well yeah starting another business came naturally but I was actually feeling a real block in design and working with sunglasses. After taking a year off I started to get the motivation to do more sunglasses. In 2008 I started Graz Eyewear. It started out real small with only two designs and I only gave them out to friends and 10 stores in the world. I wasn’t doing much with the new start-up, and then people really started hassling me to do more. I was so nonchalant about it and then people started banging my door down.
What’s your long term goal for Graz Eyewear?
Graz Mulcahy: I really want to create something great and iconic.
An excellent and indepth interview with Dion Lee via Woolmark.
For the girls out there:
Dion Lee – Pop Up Shop
Featuring Autumn Winter 2010. Pre collection 2010 and one off samples.
2a. 2 – 16 Glenmore Rd – The Intersection – Paddington
Dates: thursday 10 june – sunday 27 june
Opening Hours: thursday 10am-7pm, friday 10am-6pm, saturday 10am-6pm, sunday 11am-5pm
